Top Tips For Starting a Microdermabrasion Business
Did you know that by 2024, the global cosmetics industry will be worth $824 billion? That’s a juicy, lucrative beauty pie that you should really want to be a part of, and if you have been looking to start your own business, now is a great time to get involved.
You may have already heard that nine in ten businesses will fail in their first five years, which is why you need these top tips for starting your microdermabrasion business today. Your career in beauty doesn’t have to end with your job – it can continue to raise a successful business from the ground up.
Let’s dive into the tips that you need to lay the groundwork for success before you start taking on clients. From the paperwork to the marketing you need to do, you should ensure that your business is secure from the get-go.
Your business is going to be centred on microdermabrasion which means that you need to be qualified to offer this service. It would also help to have an idea of how many people you may want to hire who are also qualified in microdermabrasion. If you don’t plan to hire more people, do you know whether you have the skills to offer something else alongside this service? If you have qualifications in other beauty treatments, you could use these to eventually diversify.
Depending on where you are based, you may need to have a license to practice microdermabrasion. Ensuring that you get this sorted after you have your qualifications will help you to get up and running.
Businesses must be officially registered and once you choose your brand name and decide your business structure, you can get started with your business plan and gaining finance. This is especially important if you’re going to be working out of a clinic as you need to keep making premises payments and ensure that you have everything down to the equipment and machinery that you may need to be successful.
Your business will need professional indemnity insurance and extensive public liability insurance. This needs to be in place before you get started and open the doors. You could have all the safety checks in the world but if you don’t have the right insurance, you’re going to put yourself at risk of litigation.
Providing a treatment such as Microdermabrasion requires you to get the medical history and consent from your clients. To do this you will need a Microdermabrasion Consent Form, Microdermabrasion Consultation Form and having a Microdermabrasion Aftercare Form is also good practice. You can purchase these forms as PDFs or a more efficient way to do this is to use an Online Form solution that makes it easy for your clients to complete on their own device and stores all your forms in the cloud.
You need to have the detailed marketing plans that will bring your business to life and get the attention of your potential customers. You should include both a physical and a digital marketing plan here, as this will ensure that you are visible no matter what you do. Visibility matters, and in your marketing plan, you should talk about your qualifications, your licenses and any accreditations that you may have as a microdermabrasion specialist.
Your business needs cash flowing through it to keep it moving. How do you plan to finance your microdermabrasion business? This is a question that you should be able to answer in your business plan as you will need to pay rent, buy supplies and furniture. The way you decorate your clinic will matter greatly, and you need your new business to scream luxury!
So those are our top tips when thinking about setting up a Microdermabrasion Business – there is obviously lots of other things to consider but you have to start somewhere 🙂