Top Tips For Starting a Dermaplaning Business
Have you ever considered starting your own dermaplaning business? Being in the aesthetics and beauty industry is no easy task but this is an industry that is booming and with more and more people turning to non-surgical options for their looks, you will be sure to find success. Once you are qualified in dermaplaning, you may decide to strike out on your own and for that success to be realised you need the tips that we have in this article for you.
Before you can start your own business, you need to ensure that you are ready to be in front of paying clients. Starting with your qualifications and then to having a logo designed, website, social media pages, a branded Dermaplaning Consent Form, Dermaplaning Consultation Form and Dermaplaning Aftercare Form. Full insurance cover and potentially renting a salon or work space.
You need to ensure that you are well prepared and meet the legal requirements to practice dermaplaning on paying customers. So, what do you need to know? Here are some of our top tips that you need for starting a dermaplaning business:
The very first thing that you need is to be qualified before you do anything with any customers in your business. You have to be confident that you are able to carry out procedures before you work on humans and if you cut corners you’ll deal with more than a bad reputation: you’ll potentially end up with a lawsuit at your door. If dermaplaning is going to be your focus, go the distances with courses that will teach you how to get it right and be confident all at once. You can then broaden out into other offerings if you have the right education, too.
You don’t have to be from a business background to be able to set up your own aesthetics clinic, not when there are so many resources out there that can help you. You should know how to register your business with the government, you need to ensure you have your Dermaplaning Consent Forms in place and you then need to build your relationship with suppliers. These are going to help you with equipment, furniture and stock up on everything that you need.
Creating a basic business plan and financial forecast will help to ensure that your business is both profitable and productive while you avoid losing cash.
Coming up with a company/brand name and then designing a logo is also important as this will then drive your website and social media look and feel.
Are you going to be promoting yourself as a mobile dermaplaning business or are you going to have a fixed base? You need to learn how to get your new brand name out there so that people will see you, be interested in learning about you and start flooding into your business. Consider the marketing materials you plan to use, from the printed flyers and business cards to the website, online blog and social media sites you plan to have. There are plenty of ‘How To’ guides on YouTube that can help guide you through everything to do with promoting your new business and they are all free!
Grow your reputation
Lastly, you want to ensure that you are growing your reputation so that people will learn about you. The better your reputation, the more solid your new dermaplaning business will be. Not only will people bring their friends to your service, the testimonials and reviews that you gather will impress customers from further afield. Ask customers to leave you feedback on your Facebook page or Google Local Business listing. If you don’t ask you won’t get and if your customers are happy they won’t mind spending a few minutes writing your a positive review.
So those are our top tips when thinking about setting up a Dermaplaning Business – there is obviously lots of other things to consider but you have to start somewhere 🙂