Top Tips For Starting an Eyelash Extension Business
If you’re thinking about setting up an eyelash extension enterprise, you’re in the right place. In this post, we take a look at some top tips for getting the ball rolling on this wonderful business idea and making a success of it.
Invest In High-Quality Lashes And Glue
When starting a business, cutting costs is always a temptation and things are no different in the beauty industry. Many entrepreneurs starting in the eyelash extension business look for the cheapest materials to keep costs down.
We’d advise against taking this path. While it might seem to make sense from a cost perspective, it can create false economies. For instance, you might wind up saving on lashes and glue, but your customers may not want to come back if they’re unhappy with the results. You could even get a reputation for being “cheap.”
A better approach is to buy the lashes first and then work out how much you need to charge to make it profitable and worthwhile. Usually, the market will support the prices, especially if you offer high-quality services.
Digitize Your Administration
So many beauty businesses still don’t fully comprehend the power of technology to change their workflows.
For instance, many brands are still using eyelash extensions consent forms even when frictionless digital alternatives are available.
Setups like this are madness in this era of technological automation. And yet, many still use them, making the business less efficient in the process.
Always look for labor-saving techniques to reduce your admin burden and free up your time. By completing an eyelash extensions consultation form before the appointment means you save time on the day and can see more clients.
Make Your Salon Look Professional
When it comes to starting an eyelash extension business, the price you charge usually depends on the beauty of your location. If you’re operating out of an industrial unit, your fees will need to go lower, even if you offer the same quality of lashes as the spa in the middle of town.
So what does this tell us? It means that even if you run your eyelash business from your home, you need to make it look beautiful. Including things like a spa, massage bed, candles, aromatherapy, towers, flowers, stones, and even statues can help make clients feel like they have come to a special place.
Market Your Business On Social Media
Getting people to flock to your new eyelash extension business can be difficult. There might be thousands of people who want your services. But unless you can communicate with them, they won’t know you exist.
Marketing your business on social media is probably the best way to let people know about what you’re doing. You probably already have friends on the platform – so you can start with them. And then you can leverage your contacts to recommend your services and forward their connections to you.
Remember to use lots of photos when marketing on social media. Show off the kind of work you’ve done for your clients in the past so people know what to expect. Share your work on other sites, like Instagram, to tap into a wider audience.
Lastly, try gaining reviews for your eyelash extension business. Google and other search engines take review scores and numbers seriously when deciding where you should rank in page results. The more reviews you have, the more visible you’ll be.
So those are our top tips when thinking about setting up a Eyelash Extension Business – there is obviously lots of other things to consider but you have to start somewhere 🙂