Top Tips For Starting a Hair Extensions Business
Hair extensions are a service you can provide that adds massively to your clients’ hair length. In the space of a single session, you can turn a pixie cut into flowing locks that go all the way down to the hips, avoiding the need to wait for it to grow out.
Thanks to the magnificence of the product, the hair extension industry can be very profitable. It might sound crazy, but building a seven-figure business is actually much more achievable than you might think.
So what are our top tips for starting a hair extensions business?
Find A Great Supplier And Build A Relationship With Them
Hair extension businesses rely on their suppliers. They need trustworthy, reliable, helpful partners who always deliver on time.
Thus, you should think of your hair extension supplier less as a service and more as a part of the team. It’s not like having an accountant. You can’t just leave them and find a better service if they don’t deliver on time. The only way to make it work is to build a relationship with them on a deeper level. And that means hosting regular meetings and having a point of contact you can hold accountable for any issues.
Hire Storage For Your Bulk Orders
Buying in bulk is a great way to save money, but it also means that you have to think about storage costs.
If you have space on your premises, then great: keep it there. But if you don’t, you can always store it at a third party.
Automate From The Start
When it comes to automation, you have plenty of options. Part of running a successful hair extensions business is finding ways to cut down on the admin and spend more time with clients.
But how can you do this using modern technology? Here are some ideas:
- Automate your social media marketing. Use apps like Hootsuite to post automatically for you instead of manually uploading them all the time
- Integrate your CRM system. Don’t allow your customer relationship management to become an ad-hoc process. Link all your points of contact together
- Digitize all your paperwork. Get your clients to sign their hair extension waiver form or hair extension consent form online instead of at the salon itself to save time and hassle
- Set up automatic answering on your phones and VoIP mobile voicemail forwarding to your email address
- Automate your email marketing by using software such as MailChimp
Start Marketing Immediately
Hair extensions lend themselves naturally to marketing – especially on social media – thanks to their visual appeal. So you can begin showing off your work almost immediately, without actually having to formally launch your business. Just getting people interested in what you do lets you fill your calendar in advance of going live.
Here are some of our tips for successfully marketing a hair extension business:
- Create a website using a site builder to showcase your services
- Start writing blog posts that talk about your hair extension expertise
- Begin collecting emails so that you can market to prospects who show an interest in your brand.
- Set up funnels to direct traffic from social media to your website
So those are our top tips when thinking about setting up a Hair Extensions Business – there is obviously lots of other things to consider but you have to start somewhere 🙂