Top Tips For Starting a Microblading Business
If you’re looking to create a profitable business in the beauty industry, microblading might be just what you’re looking for. Today, there are millions of people seeking permanent makeup solutions that cut down on the amount of time that they have to spend getting ready in the morning. And they want entrepreneurs, like you, to provide them.
The problem is this: starting a microblading business can be a complex project.
Fortunately, we’ve got you covered. In this post, we share our top tips for starting a microblading business from the ground up.
Here’s what to do.
Get Your Certification
Before you can start providing microblading services to clients, you’ll need to get certification.
Today, you can get training over the internet, with courses priced between $1,500 to $3,000. However, you’ll also want to do some hands-on practice as well. This ensures that you can apply the proper technique for your clients.
Many live courses take place over several days and provide you with certification at the end of it. However, you’ll need the basic equipment first. You’ll also want to do training overseen by a trainer to make sure that you have the right technique.
Get A Professional License
Once you have certification, you’ll need to apply for a license. In the US, you’ll have to apply to a microblading board. How this works depends very much on the state in which you live.
If you live overseas, you’ll need to see what the local laws and regulations say. You’ll usually need to complete some legal steps before being allowed to progress to regular practice.
Automate Your Administration
You didn’t go into the beauty business to spend all your time managing paperwork. But that’s what can wind up happening if you don’t digitize your forms.
For instance, before you begin work on a client, you’ll need them to fill out a microblading consent form. Many new microblading businesses just use paper. But this is inefficient, messy, and takes up your time. Worse still, you can easily lose or misplace physical records.
The alternative is to use cloud-connected software that allows customers to give written permission by simply swiping on their electronic devices. This way, you can automatically upload all your documents to the cloud (and get them backed up), without having to do any of the filings yourself manually.
Choose A Price That Reflects Your Circumstances
Let’s talk about money – specifically the price you’ll charge customers. How much should you charge?
When cooking up a price, take as many relevant factors into consideration as you can. For instance, if you are the only microblading specialist in your area, you might be able to charge more. Similarly, if you went to a top school, you can command higher premiums. Even the quality of your salon can make a difference in the amount you can ask people to pay.
Once you set a price, don’t be afraid to raise it. You can often go higher than you think.
Market Your Business On Social Media
Getting people to flock to your new business can be difficult. There might be thousands of people who want your services. But unless you can communicate with them, they won’t know you exist.
Marketing your business on social media is probably the best way to let people know about what you’re doing. You probably already have friends on the platform – so you can start with them. And then you can leverage your contacts to recommend your services and forward their connections to you.
Remember to use lots of photos when marketing on social media. Show off the kind of work you’ve done for your clients in the past so people know what to expect. Share your work on other sites, like Instagram, to tap into a wider audience.
Lastly, try gaining reviews for your microblading business. Google and other search engines take review scores and numbers seriously when deciding where you should rank in page results. The more reviews you have, the more visible you’ll be.
So those are our top tips when thinking about setting up a Microblading Business – there is obviously lots of other things to consider but you have to start somewhere 🙂