In the blog on Marketing your Therapy practice, I have talked about the power of blogging as a marketing tool. Today I would like to share some ideas on effective blog writing.
PLAN FIRST, WHAT YOU WANT TO SAY
Choose your subject, do your research, decide what you want to say and write it down.
Compare these two sentences:
1: iPEGS produces paperless forms for Alternative Therapists.
2: At iPEGS we produce Online digital Consent Forms, Consultation Forms, Medical History Forms, New Client Forms, Treatment Plans, Parental Consent Forms, Patient Feedback Forms and other forms that you may need for your practice.
Which arouses your interest and informs you best?
LESS IS MORE
Be smart, don’t try to sound smart. Use simple terms, make, not fabricate, meet, not encounter, join, not amalgamate.
Keep your sentences short. Easy to read and understand. Every sentence holding a single thought.
What can be said in ten words, doesn’t need twenty.
Use large fonts, short lines and lots of white space. Create subheadings after at most four paragraphs.
Rambling on is a fault of many writers. Rambling is commonly used to describe a meandering country walk. Clare Balding hosts a very good radio 4 series called ‘Ramblings’. Self indulgence isn’t helpful.
AVOID USING THE PASSIVE VOICE
The active voice has an actor (Subject), who does (Verb) something to either a person, animal or thing (Object).
In English, using the active voice, sounds direct and straightforward. Direct and straightforward is exactly what we want our clients to think of us.
Passive sentences irritate people.
S Sentences, V irritate, O People.
Passive voice V.S.O. makes your writing more distant and your message is less clear.
People are irritated by passive sentences.
O People V Irritated S Sentences.
Although you cannot always avoid using the passive voice, whenever possible try using an, active alternative.
SAY IT WELL AND SAY IT ONCE
Don’t say something several times. If you have to repeat yourself then you didn’t explain your idea properly the first time.
Treat every word as if it costs you money. Shorten, delete, and rewrite anything that does not add to the meaning.
DON’T RUSH TAKE YOUR TIME
First write down what you want to say.
Then go away and leave your blog to marinate for a few hours or overnight.
Then rewrite it and finally check for grammar and spelling errors.
Your blog is more likely to be read, by following these style suggestions. After all you want a best seller not a cult classic.
One of a series of blogs written by iPegs paperless forms in order to help Holistic Practitioners grow their practices.
By using the iPEGS Paperless System you present a professional approach for your Consultation Forms, Consent Forms, Medical Histories and Treatment Plans Save time and money and keep your client’s data safe.
As the data processor we store and encrypt your data in a secure, state of the art, UK data centre. We are Cyber Essentials Certified giving you peace of mind that our defences will protect against the most common cyber-attacks. We have achieved the IASME governance standard in relation to GDPR where we have demonstrated wider governance for management of the controls protecting personal data.